This is the opening to a novel I wrote called Moby-Dick.
Lapsed Reactivation Campaign
San Francisco Museum of Modern Art
Winner of the DMAW MAXI (Marketing Award for Excellence and Innovation) Award in April 2016. Even though respondents would not be able to fully utilize their membership for 7 months, the Fall mail campaign successfully acquired 1,515 membership gifts (55% over projections) for a gross revenue of $23
Year End Charitable Appeal
DMAW 2012 MAXI Award nominee for a direct mail appeal to raise money for the charitable organization Africare. This appeal brought in gross revenue of $96,504 for an average gift of $368.34. The gross revenue for this appeal is higher than the last three appeals combined. After deducting all costs
Year End Fundraising Appeal
Pennsylvania Academy of Fine Arts
Winner of an Honorable Mention from PDMA (Philadelphia Direct Marketing Association) for: Excellent in Direct Marketing in June 2013.
This package doubled response rates to 3.11% and average gift increased from $86.12 in May 2012 to $205.68 average gift for non-alumni and $95.59 average gift for
Boston Symphony Orchestra
Winner of the NonProfit PRO 2015 Gold Award for organizations with a budget of under $10 million.